Here's what recent customers are saying about us:
Roni, thank you again for the absolutely beautiful engagement ring. My experience with your company has vastly exceeded all of my expectations and I am very pleased with both the beauty and value of the ring. Both myself (and my fiancé) absolutely love the ring! Thank you for your professionalism, expertise, and personal service and for making this experience so easy and enjoyable. Most importantly, thank you for finding the perfect ring for us! Sincerely, Mark

Mark Roles Dec 2011
Mr. Roni is simply amazing. I cannot express in words how much he helped me find the perfect diamond for my fiance despite not being actually able to see it. He was always available whenever I needed and I received my diamond exactly when he said it would be here. The stone is absolutely amazing and my fiance loved every second of the proposal. Thank you so much Mr. Roni for everything! I look forward to dealing with you in the future. Thanks again._x000D_ _x000D_ Jed Reaux

Jed Reaux Sep 2011
Purchasing a diamond online without physically meeting the owner of the establishment can be reason for suspicion, however, nothing could be further from the truth with my experience with Roni. Always so patient, helpful, insightful and professional, he took away any anxiety I had and made my buying experience one I would remember and refer to family and friends. My closing was delayed a couple of weeks and Roni was patient to wait for my transaction to be completed and then facilitate the sale of my diamond. My ring is beyond my expectation. I have to look at it over and over again and pinch myself to realize it's real. After 30 years of marriage, I got what I was waiting for to celebrate my anniversary and I could not have wished for a more pleasant person to work with than Roni._x000D_ Thank you from the bottom of my heart. Much continued success to you.

Caroline N Aug 2011
My experience with Roni was exceptional. The quality of care, the product and the price were all exceptional. I am a very happy customer and, for the first time, feel like I was being treated fairly by someone in the business of selling diamonds. Roni...thanks for your help. Bryant

Bryant Jun 2011
Thank you again for doing such a great job. My Fiance' loved the 6 carat diamond ring.. and so did i when i received it. You are the best jewler out there You have the best pricing, are very honorable and honest as well as truely caring about long term client relations. I would love to work with you again in the near future! Moses

Moses Said May 2011
I just wanted to take a moment and let everyone know what a great guy Roni is. He did an excellent job helping my husband and I find that perfect stone, one that I would cherish for years to come. His patience and expertise was exceptional. His product knowledge was awesome. I was particularly impressed with Roni's interest in selling a stone that was best for me - not just best for him - the seller. I highly recommend Roni and Buy Diamond Direct to anyone who is looking for a great product at a good price. I wish Roni and the team all the best. Jessica

Jessica May 2011
What can I say that hasn’t already been said? Ron and BDD are the real deal – Ron is very personable and sets your mind at ease when you talk to him. His knowledge and customer service are excellent. The stone I ordered was exactly what I had wanted and to my great satisfaction. Thanks to Ron I will give him first shot at my future orders._x000D_ Thanks Ron!_x000D_ Joyette & Dave _x000D_ _x000D_

Joyette Williams Apr 2011
Let me start out by saying if you are reading this you are where we were about 4 weeks ago. I was skeptical, scared, nervous, anxious and a whole host of other emotions about ordering an engagement ring over the internet. Up until this point the most expensive thing I ever bought off the internet was a pair of shoes! My fiance and I did our homework. We spent countless hours hammering through websites looking @loose stones, settings, complete rings etc etc. We educated ourselves on the 4 c's of diamonds. We even visited local stores to get an idea of sizesWe knew we wanted an Asscher cut diamond. We came across this website and started looking around on it and liked what we saw. We even took it a step further and researched the BBB website and to our delight we noticed that Roni has had 0 complaints in the past 36 months. After gathering all this info I made the call to Roni and it was a fantastic experience from the first minute. Roni was VERY patient with me and my fiance. He actually LISTENED to what we wanted. Roni never once tried to derail us or "upsell" us. As a matter of fact he did the exact opposite. I found a 2.03 CT Asscher stone with a GIA cert. I called Roni about this stone and he said he would research it and make sure it was a quality stone. Roni came back with a great review of the stone but while he was doing his research we found a 2.3 CT Asscher with a larger table and it was about $1,500 more than the original one we picked out. Roni said he would research it. It was and EGL stone. Roni called me back and said he would not feel good about selling us the more expensive stone! He informed me that there was a visible black dot on it. What a relief to find a guy that was more interested in our satisfaction than he was in making an extra $1,500 off us! At that point we felt 100% confident we had the right guy to buy the diamond from. Everything was a smooth transition. The ring showed up on Feb 15 and it is absolutely beautiful!!! We couldn't be more happy! We will use Roni for all our jewelry needs in the future.

Mike and Gigi Feb 2011
I just bought my diamond from Roni at BDD and I am thrilled! If your husband is like mine, he thought buying a diamond online was a recipe for disaster. He could not have been more wrong- he admits it too! From the moment I called Roni to ask about four diamonds I picked out, he quickly guided me on my purchase. He stayed within my price range and found a diamond that was the very best value for my investment. Even when I locked in on a particular stone, he wasn’t sure if I would be happy with the color. One thing I learned is, he is a perfectionist! After two weeks of phone calls and many emails, Roni never lost patience and just wanted me to be happy. He is so kind and absolutely wants you to be comfortable with your purchase decision, I never felt pressured during the process. BDD also works closely with ring designers that have exquisite mountings and with Roni’s artistic eye he made modifications in a mounting that would further enhance my diamond. Roni emailed numerous pictures of my stone to make sure it was what I was expecting and I received it within 24 hours of my payment. He assured me if I wasn’t happy he would refund my money and help me find what I was looking for. I have waited many years for this diamond and every time I look at it, I grin from ear to ear , it’s brilliance and color are gorgeous – I ‘m thrilled!! I will never be able to thank Roni enough for his kindness, honesty and friendship – my diamond is more beautiful than I ever imagined. _x000D_ You can absolutely trust Roni and Buy Direct Diamonds with your online purchase of brilliant diamonds and mountings._x000D_

Lori Selby Feb 2011
There is so many great things to say about Roni and his expertise, I could probably fill a whole page. Let me begin by thanking Roni for all of his time and patience. Roni clearly has a knowledge about diamonds that he was more than happy to share with us. I wanted a yellow fancy diamond... This was no easy feat in our local jewelry stores. Everywhere we went we experienced some sort of dishonesty. Roni helped us find the most beautiful VVS2 yellow diamond. The best part of all of this is the value! The price we paid for a 2.44 CT gorgeous halo ring doesn't compare to even one store we checked out. I wish I could post a picture of my ring... Words can't describe how beautiful it is. I would love to provide a reference if needed for anyone who is nervous shopping online. We did wire our money to Roni, but not before checking the better business bureau,etc. I am telling all of my friends and family about Roni! Anyone shopping for a diamond should absolutely give this company a look! My only last question is: Do you sell wedding dresses?

Megan & Cory Jan 2011
I recently purchased a diamond from Roni at BDD.com. I was impressed by the selection of diamonds on the website, and further impressed by the responsiveness, product knowledge and insight provided by Roni. BDD came recommended by a business contact, and Roni more than met my expectations. Thanks BDD! You've earned my future business!

Eric DB Dec 2010
This company is the real deal! When I began shopping for an engagement ring, I had my doubts about working with anyone long distance. I researched BDD competitors and decided that if I was going to spend the kind of money I was looking to spend, a trip to Miami would be a good investment. From the moment I met Roni, I knew I found my jeweler. He spent a great deal of time with me reviewing stones and educating me on what to look for. More importantly, I never felt pressured to buy anything. Roni even encouraged me to continue looking until I was comfortable with any purchase. After returning home, I shopped a bit more. However, after much deliberation, I concluded that BDD’s value could not be beat. It takes confidence in your product and your prices to encourage any customer to continue shopping. However, Roni knew something that at the time I did not. The diamond business is a business where reputation is everything. A sale that does not result in complete satisfaction is not worth the risk. It was that simple. If I were to buy from them and leave doubting the value of my purchase, the sale would undermine what they have been building over the last 40+ years. After shopping, purchasing, and having the ring appraised independently, I can tell you that Buy Diamond Direct is a company you can trust. My fiancée absolutely loves her ring! I could not have chosen a better company and better people to do business with. I will be back!

Ernesto B. Nov 2010
Roni is a great pleasure to work with. He has expert knowledge of buying/selling diamonds, always responsive, and extremely patient. He makes you feel you are his most important customer all the time, listens attentively and explains clearly._x000D_ _x000D_ I wanted a high quality diamond with a reasonable price. Roni gave me good advice of what grades of diamond I should focus my search on to get the best values. He spent hours to go over list of suitable diamonds with me and followed up with emailing the certificates of those diamonds of interest to me._x000D_ _x000D_ When I found the perfect diamond within 2 weeks after my initial inquiry, the services from Buy Diamond Direct were exceptional. The loose diamond arrived at my door within 24 hours after the money was wired. I was so pleased with the purchase that I asked Roni to find a platinum mounting ring for me. I would have to wait a couple of weeks to get a similar ring from a local or internet jeweler. Roni overnighted the exact ring I requested and even let me pay afterwards. All the outstanding services and products came at the best prices you can find anywhere._x000D_ _x000D_ I took the diamond to a nationally renowned appraiser for appraisal. He confirmed it was truly an excellent diamond and appraisal price came higher than the purchase price. When the diamond is mounted, it has so much brilliance that it makes many good diamonds look dull._x000D_ _x000D_ I am extremely pleased with Buy Diamond Direct, and recommend whole-heartedly that you get in touch with Roni if you are looking to buy diamonds. I am confident you will become a satisfied and loyal customer of Buy Diamond Direct like the rest of the customers who wrote rave reviews about their experiences._x000D_ _x000D_ Thanks a million, Roni! The joy that comes each time with looking at my gorgeous, dazzling diamond ring is priceless and I owe that to your help._x000D_

Elaine Nov 2010
After many months of searching for the perfect stone for my engagement ring, I found Buy Diamond Direct online. Roni was fantastic! After letting him know exactly what I wanted he found a few options for me. He gave his honest opinions about the differences in certification and stones I liked. I knew it would be difficult since I wanted a very specific and not very common cut stone. Roni was attentive and never was bothered or frustrated by my myriad questions and concerns. I always felt like I was his only customer. _x000D_ We even encountered a very stressful situation with the driver of the delivery company and Roni was on the phone with me from the time the issue occured trying to assist in having it resolved. Even during the following weeks he checked back with us on the status of the resolution. We still have to get the refund credited from the shipper, but Roni was fantastic._x000D_ When I got the stone I was floored! It was more beautiful than anything else I'd seen anywhere...and the value!!!! We'd been searching for the stone for over three months and any stone even close to the quality and size of what was purchased was priced easily 35-50 percent more than with Roni. _x000D_ I am a gemstone collector and I know where I will go from now on for all of my future diamond and semi-mount/setting needs. I would recommend Buy Diamond Direct to everyone I know. The service, care and concern received was beyond measure. You will not be disappointed shopping here._x000D_ Thanks so much Roni! -Felicia and Ed

Felicia P. Nov 2010
To say Roni is everything good you look for in a sales person wrapped up in one would be an understatement. All it took was one phone call. I read articles on line for months and I honestly learned quite a bit. However, during that one call, I learned from Roni more than I had read in months. I feel like I can lecture folks on the art of diamond buying now. Being indecisive I was scared that he would blow me off and ask that I called back when I was decided. On the contrary! He walked with me the entire way (for months might I add) suggesting ring styles and stone shapes and teaching me the basics and even the not so basics in diamonds. Roni was extra patient – so patient that I was beginning to worry for him. Needless to say, I finally decided on something he recommended and (I still can’t believe it) the ring came out BETTER than the already overly gorgeous pictures – SO MUCH BETTER. It made me want to propose instantly even though I had three weeks till the D-day. He is hands down the BEST I have worked with ever. Every phone call since the first was more pleasing than the last. Integrity is what you get with this man. His patience seems limitless. Looking for expertise and knowledge? No one better! Thank you Roni for making buying a ring a pleasurable experience. I wish I could audio record what I’m typing so people could hear how ecstatic I am. I feel like I’m being a spokesperson for Roni so I’ll stop here and let him woo you like he did me. All it takes is one phone call. Promise!

Lennie O. Nov 2010